Up and out of poverty book

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up and out of poverty book

50 Best Books On Poverty – Best MSW Programs

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File Name: up and out of poverty book.zip
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Published 31.12.2018

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Up and Out of Poverty: The Social Marketing Solution

Having read the book, we are of the feeling that there are a lot of issues which appear to be of extreme relevance to the African context as the continent struggles to exit from poverty. However, we are not advocating for their adoption but for adaptation to reflect the realities or characteristics of the continent. This being the case, we have identified three critical areas which appear to be relevant to the African context, but conspicuously missing in their contemporary poverty reduction endeavor. These identified areas should be the critical ingredients for informing policymakers, at various levels, in charting-out the way to ending poverty in Africa. The first, and foremost, is the need to change mindset on the condition of poverty.

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In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more.

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About the Authors

Philip Kotler and Nancy R. Sound marketing can push products and services through sales channels. But can donors successfully apply the same marketing techniques to poverty reduction programs? They build a solid case, linking social marketing strategy with actual case studies worldwide. The missing factor is a social marketing strategy that changes local behaviors and helps people work their way out of poverty. Still, getAbstract found it to be an instructive guide for NGOs, governments and social activists who seek advanced strategies to bolster their poverty reduction programs.

Having read the book, we are of the feeling that there are a lot of issues which appear to be of extreme relevance to the African context as the continent struggles to exit from poverty. However, we are not advocating for their adoption but for adaptation to reflect the realities or characteristics of the continent. This being the case, we have indentified three critical areas which appear to be relevant to the African context, but conspicuously missing in their contemporary poverty reduction endeavor. These identified areas should be the critical ingredients for informing policymakers, at various levels, in charting-out the way to ending poverty in Africa. The first, and foremost, is the need to change mindset on the condition of poverty.

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