Management and entrepreneurship textbook pdf

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management and entrepreneurship textbook pdf

Effective Entrepreneurial Management | SpringerLink

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Published 12.01.2019

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For your convenience, we have put all the books in this category into a zip file which you can download in one go. This book, with its companion books Raising Business Finance for Entrepreneurs Parts 1 and 2, takes the reader through the process of planning a great business.

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Nature and Development of Entrepreneurship; Gender issues in Entrepreneurship. New Venture expansion - strategies and issues. Reference Text 1. Beyond Entrepreneurship - By James C. Collins, William C. Lazier 2.

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This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts. By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship. Skip to main content Skip to table of contents.

Save extra with 3 Offers. The book is structured into two modules - Management and Entrepreneurship. The first module covers management concepts, planning, organizing and staffing, directing and controlling with brevity and clarity. The second module covers concepts like entrepreneur, SSI, Institutional support, and preparation of project. The book is saturated with much needed text, well-illustrated diagrams, large number of case studies and review questions.


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