Made to stick pdf download
Made to stick pdf downloadThe book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point , seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends , such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines , "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application. Each letter refers to a characteristic that can help make an idea "sticky":. Other example: Proverbs, which encapsulate wisdom in short sentences.
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The Art of Work: A Proven Path to Discovering What You Were Meant to Do
Made To Stick is a practical resource on how to communicate effectively in a way that your message will influence and motivate to take action. The person sharing the idea knows all the nuances the receiver has no idea about. The authors highlight the principles are not a mathematical formula which will guarantee your ideas will stick, but they are proven methods that will increase the likelihood:. The authors suggest you use the inverted pyramid of journalism , such as starting from the most important aspect, then add important details, and then all the other background information. I particularly liked the idea of CI, or Commander Intent, very useful when you need people to act on your behalf in a big organization.